Social media
Social media and their impact are powerful instruments. Facebook alone has almost three million users in Switzerland; globally the figure is already up to 750 million and the number is growing every day!How can this potential be exploited? In this area, marketing is faced with completely new challenges.
Social media can be considered from the following viewpoints:
The whole point of social media marketing is the dialogue with “fans” – existing or potential customers in communities. This requires the long-term integration of social media in your marketing mix, and this cannot happen overnight. Language support must also be looked at urgently. Credibility, trust and a positive reputation can only be stimulated if every comment, criticism and feedback from the fans is taken seriously.
A presence on Facebook is definitely part of any modern communication strategy. What are needed are individually tailored concepts and strategies.
What you want to achieve with social media marketing:
- Establish a customer community
- Presence on social platforms
- Implement online campaigns
- Social media relations
- Integration into traditional advertising measures
- Product promotion
- Generation of new customers
- Counter negative publicity
- Generate new product ideas
- Customer support