Mystery Shopping
What good is mystery shopping? Does the way your customers are greeted, served and advised at the POS meet your expectations and pledges? “Trust is good, control is better.” There is generally always potential for improvement in the quality of sales care. The SAG research programmes Mystery Shopping, Mystery Calling and Mystery Mailing reflect and evaluate the quality of advice and service directly at the interface between the sales staff and the customers.Test purchase programmes using test customers/evaluation and presentation of test results/selection of ideal test purchasers from our extensive database/identification of options and initialisation of a programme to eliminate identified weak points
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