Editorial

The IT-Market
The problem is omnipresent: descending margins, stagnating turnovers, over saturated stands in shops as well as clients who won't buy. In times, where the product cycles are turning faster and faster and tiredness in technology, which is fundamental to ascertain, there are new ways to be find out. Get active.

The manufacturer
Manufacturers should be innovative and present smart solutions for clients. Market share and reasonable margins are hardly to achieve in times of global contest and growing over stimulation. Be ahead of the competitors that is the aim of everybody.

The distributor
The distributor is setting on logistics which is flawless and fast. He has to obtain optimal stock marketing and high stock turnover. This is impaired by small quantity orders and price fights. Most departments do not concentrate on one line of products. Where is the focus there?

Specialized trade / Retail
Which product should be offered to the client by specialized trade? At these days, is it enough just to have a product in rack and to wait for the client who wants to have just your product? Shouldn't you get active here as well? How is it possible to get product advantages in striking sales arguments?

Final customer
Which product will win the favour of the future user? How could you transform a latently existing need in an active purchase desire?